How Your Merchandising can Affect Customers to Boost Retail Sales
Is it possible your merchandising to affect your customers? Yes, it is! Read this article and discover how your merchandising can impact your customers to boost retail sales!
There was a time when merchandising was a pretty important tool in retailer’s arsenal when fighting the competition. Today, it is a simple cost-saving area.
Still, it is one of the most impressive ways you can use to impact a traditional shopper or a brick and mortar shopper and inspire them to pause and consider a few things.
The truth is that shoppers are leaving the comfort of their homes less and less. They simply don’t want to deal with the real world of parking, traffic, and weather. It is why the online business owners are trying to attract the attention of these shoppers with exciting store designs and innovative products.
A lot of shoppers are telling themselves that they don’t and shouldn’t need to go into a traditional or brick and mortar shopper and they pride themselves on choosing to shop online. Today, you can shop everything online, from food and drinks to clothing, shoes, accessories, cars, electronic devices, and much more.
The rest of the shoppers who decide to make an effort to visit your brick and mortar store, you should consider it as your opportunity to say it is different here. You need to show all of your skills and attract their attention. Remember, they are not just looking to buy the cheapest product from the store, they are also open to establish an emotional connection with your brand and the products they can hold, touch, and try-on. The biggest difference between online and offline shopping is that online shoppers can’t experience or touch the products before purchasing. Online can’t deliver the same experience.
So, what should you be looking at when considering your store’s displays?
You need to keep in mind that a merchandised wall or a great display window cuts customers choices down. If you don’t want your customers to feel overwhelmed, make sure to avoid poorly merchandised walls or windows.
Another important thing to keep in mind is the focus of your display. There are many displays without any focus and they only confuse customers.
To ensure this does not happen to you or to your store, put into words what your products will do for the shopper! Make sure you have a solid business glossary of terms, it can really make a big difference when your goal is to grow your business.
We hope this article will help you!